KesselsKramer developed ARTE TV’s first-ever brand campaign by turning the spotlight on its audience. The campaign invited viewers across Germany to define what ARTE means to them, transforming their personal opinions into the broadcaster’s evolving identity and tagline. This participatory approach positioned ARTE as a truly public and dynamic media brand.
KesselsKramer created a campaign for Arte.tv’s 2020 summer program, 'Summer of Dreams', celebrating pop culture classics through films, documentaries, and concerts. The concept visualized dreaming by depicting people sleeping in unusual places, blending these scenes with program snippets to create a surreal, dreamlike narrative.
KesselsKramer collaborated with ARTE TV to create a series of campaigns exploring European culture and identity through bold, thought-provoking storytelling. Each campaign—such as 'Summer of Champions' and 'What's ARTE to You?'—invited audiences to engage with art, politics, and society in a contemporary, conversational way. The work positioned ARTE as a dynamic cultural broadcaster with a distinctly European voice.