HelloMe® developed a digital platform for Art Theory Practice, translating the program’s conceptual and academic depth into an intuitive online experience. The design emphasizes clarity, accessibility, and a refined visual system that reflects the program’s intellectual rigor and artistic sensibility.
HelloMe® developed a refined visual identity for Art Theory Practice, the Department of Art at Northwestern University. The design system emphasizes clarity and conceptual depth, reflecting the program’s focus on critical thinking and contemporary art discourse.