Semiotik Design created a dynamic logo for the Aristotle Racing Team, a student group from Aristotle University of Thessaloniki that designs and builds Formula 1-type cars for Formula Student competitions. The identity draws inspiration from the shapes of racing circuits, using typographic forms to convey speed, precision, and motion.
Semiotik Design created a print business plan for the Aristotle Racing Team’s participation in the Formula Student competition in the Netherlands. The design emphasized hierarchy, technical detail, and visual coherence through a typographic and color system inspired by the team’s black and yellow palette, with metallic accents referencing the car’s form and engineering precision.