Proportion developed a complete brand identity for Archive, a members-only club centered on collecting, culture, and connection. The design merges vintage automotive influences with a modern sensibility, creating a refined yet dynamic visual system that reflects the club’s forward-thinking approach and respect for craft.
Proportion developed the complete brand identity for Archive, a members-only club centered on collecting, culture, and connection. The design merges vintage automotive influences with a modern sensibility, creating a refined yet dynamic visual system that embodies precision, craftsmanship, and forward-thinking hospitality.