Found Studio created two films and a series of hero stills for Aquis, showcasing their patented Aquitex and CopperSure technologies. Set in a bright, scientific environment, the visuals explore the microscopic structure of the fabrics, highlighting their water-wicking and antibacterial properties through detailed simulations.
Made Thought partnered with Aquis to reimagine its brand identity and elevate its positioning as a hair technology company. The studio developed a new visual language, custom wordmark, and typeface inspired by the brand’s water-wicking innovation, uniting empathy and efficacy across packaging, web, and marketing touchpoints.