The Clients created the positioning and identity for Anybe, a platform that lets guests spend a day learning and helping in another professional’s workplace. The system literalizes the idea of “switching” careers through a toggle-switch logo whose circular control becomes occupation-specific objects, applied across print, merchandise, digital assets, and animation.
Anybe is a US marketplace where professionals host paying guests for a day in their working life. Border Zero built its identity around two figures joined by a toggle switch, with variations representing different professions. The system extends to stationery, merchandise, posters and website layouts. According to the studio, the identity launched in 2020 and remains in use on Anybe’s website six years later; it was shortlisted at the European Design Awards 2020.