Mainstudio created a digital platform for Dutch fashion designer Anne de Grijff, emphasizing her brand’s structured elegance and personal approach to fashion. The site uses a vertical Roman numeral navigation and a grid-based layout to guide users through made-to-order and bespoke offerings, while highlighting horizontal photography that captures the brand’s intimate, character-driven aesthetic.
Mainstudio developed a dynamic identity for Dutch fashion designer Anne de Grijff, inspired by her concept of ‘made-to-measure’. Using a flexible grid of geometric shapes, the system generates unique logos for each of the brand’s ‘characters’, creating a visual language adaptable across packaging and stationery.