Frost* partnered with Anglicare Sydney on the final stage of Woolooware Shores, a 78-apartment waterfront seniors-living development. The studio created brand strategy and identity, a campaign, property marketing, signage and wayfinding, plus creative direction for the display suite and communal interiors. The identity combined a refined monogram with a warm coastal gradient, while the campaign photographed models in their 70s and 80s and ran across out-of-home, press, radio, digital and events.