AMP Capital
Design work for AMP Capital, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Jan 2025
- Brand Identity 1
- Environmental Design 1
Design cases by studio
Frost* (2)
- Brand Identity and Property Marketing for Loftus Lane Residences
- Frost* developed a refined brand identity and immersive display suite for Loftus Lane, a boutique residential development in Circular Quay by AMP Capital. The project unified three architecturally distinct buildings under one elegant identity, evoking calm and authenticity while appealing to a high-net-worth audience. The campaign’s tactile touchpoints and photographic storytelling captured the essence of Sydney in an intimate and unexpected way.
- Place Branding and Environmental Design for Quay Quarter Sydney
- Frost* Collective developed a comprehensive place brand and environmental design system for Quay Quarter, a $3 billion Sydney precinct redefining urban work and lifestyle. The studio created a unifying identity, marketing campaigns, and wayfinding systems that supported leasing, residential sales, and retail activation, all grounded in the concept of 'Generous Transformation.'
