Matchstic developed a bold and honest brand identity for Alloy, a fitness program focused on real results and community strength. The design features geometric forms, metallic silver, and bright yellow-green to convey energy and precision, supported by straightforward messaging and custom photography.
Mouthwash Studio collaborated with Alloy to reimagine the rental experience for 505 State Street, New York’s first all-electric skyscraper. The project focused on creating an intuitive, sustainable, and visually refined digital platform that simplifies apartment discovery and highlights the building’s environmentally conscious living. Interactive features like isometric floor plans and side-by-side unit comparisons enhance user engagement and reflect the building’s forward-thinking ethos.