Further developed a global brand strategy and flexible identity system for Alipay Plus, enabling the platform to scale across international markets. The work focused on building trust and engagement among over a billion consumers and merchants worldwide.
CATK collaborated with Alipay+ to create a vibrant motion design piece that celebrates cultural diversity and digital connectivity. The project blends dynamic visuals, rhythmic movement, and expressive color to convey the brand’s global energy and youthful spirit.