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Alibaba Design Cases | D1S1

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Alibaba

Design work for Alibaba, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: May 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

AKQA (1)

Brand Identity for Miravia by Alibaba
AKQA developed a flexible and adaptive brand identity for Miravia, Alibaba’s new e-commerce platform tailored for European markets. The design system reflects the concept of purposeful adaptation, allowing the brand to shape-shift across diverse audiences and contexts while maintaining recognizability.
Guidelines, Platform, E-commerce, Market, Adaptation

Designers behind the work

Designers and creative leads credited on Alibaba projects in press coverage.

Alexat Demolicion3

News & interviews

Hao Wu Explores TikTok’s Fight for Creative Control
· Jun 30, 2026 · Interview
The Motionographer article by Jesse Rylander profiles filmmaker Hao Wu and his 2026 Tribeca Festival documentary 'TikTok Never Dies'. The film explores the creative and political tensions surrounding TikTok, examining how algorithmic control and platform dependency affect creators. Wu discusses his process, visual design challenges, and the broader implications of building creative careers on corporate platforms.
TikTok TripAdvisormotion