BAS ID developed a new brand and packaging design for Alcro, a heritage paint company with over a century of research and innovation. The project merged Scandinavian functionalism with New Nordic Modernism, creating a cohesive one-brand system that emphasizes simplicity, clarity, and professional appeal for both architects and painters.
BAS ID developed a complete brand identity and retail concept for Alcro Studio, a new nationwide home renovation and interior design brand from Sweden’s leading paint company, Alcro. The identity combines structured functionality with creative warmth, using elements like masking tape and a modular grid to balance expertise with inspiration across physical and digital touchpoints.