Illo collaborated with Airbnb’s Chinese business unit to create a motion design campaign celebrating the platform’s arrival in China. The project visually expressed themes of community, closeness, and connection through colorful character animation and geometric illustrations.
illo created a series of animated gifs and illustrations for Airbnb China that explore themes of community, connection, and individuality. The project features expressive characters, dynamic perspectives, and colorful lines inspired by local scenery, all within Airbnb’s recognizable palette infused with illo’s signature style.