A Drunk AF Podcast is a branded audio series created for AF Drinks, featuring well-known New Zealanders sharing their personal relationships with alcohol. The project captures the brand’s playful yet thoughtful approach to sober living through engaging storytelling and a distinctive identity.
Previously partnered with AF Drinks to develop a distinctive brand identity and packaging system that embodies their bold, alcohol-free attitude. The collaboration supported the brand’s creation, launch, and expansion into hundreds of stores across New Zealand and beyond.