Landscape named and created the brand system and digital experience for Aeon, a Swiss provider of personalized MRI screenings. The identity frames preventive healthcare as an optimistic, people-centred alternative to reactive treatment, drawing visual inspiration from MRI magnetic fields.
Landscape developed the name and brand identity for Aeon, a Swiss company offering personalized MRI screenings to promote proactive healthcare. The identity blends scientific precision with human warmth, inspired by MRI magnetic fields and expressed through approachable typography and clean infographics.