Strichpunkt created the 2015 annual report for the adidas Group, marking their fifth collaboration. The 'Make a Difference' report captures the brand’s strategic direction, innovation, and culture through a clear, high-quality design that reflects power, passion, and integrity.
Strichpunkt developed the adidas Group’s 2015 annual report, titled 'How We Create the New', centered on the company’s Strategy 2020. The publication combined a magazine and report format, using bold visuals, dynamic layouts, and varied materials to communicate adidas’ strategic pillars of Speed, Cities, and Open Source. The result was a visually striking and content-rich corporate communication piece that reflected the brand’s forward-thinking vision.
Strichpunkt Design collaborated with the adidas Group to create the 2013 annual report, aligning with the company’s 'Route 2015' strategy. The report combines data visualization, emotive imagery, and innovative production techniques to express the brand’s passion for sport and performance.
Strichpunkt created the 2012 corporate report for the Adidas Group under the theme 'Pushing Boundaries'. The design reflected the brand’s spirit of innovation and performance through strong imagery and tactile details, including a cover shaped like a folded sports jersey and a panoramic leporello spread. The result conveyed the company’s dynamic energy and global leadership in sports innovation.
Strichpunkt created the 2011 annual report for the Adidas Group, transforming financial data into a compelling brand narrative under the theme 'Together we win'. The report featured a distinctive Japanese binding and emphasized the synergy between Adidas, Reebok, and TaylorMade, earning recognition as 'Best Annual Report' by manager magazin.