Made Thought created a bold and human-centric brand identity for A Plastic Planet, reframing the sustainability conversation to inspire positive action rather than guilt. The work included the world’s first Plastic Free trust mark and visual systems for plastic-free supermarket initiatives, using clear, disruptive design to encourage everyday change.
Made Thought partnered with A Plastic Planet to create PlasticFree.com, a pioneering digital platform that empowers designers to eliminate plastic at the source. The site combines a curated material library, editorial insights, and a global creative community to inspire sustainable innovation and systemic change.