Zwift Design Cases
1 case across 1 studio
News & interviews
- Škoda, FCB London Turn Penis Graffiti into Feminist Tour de France Ad
Creative Boom · Jul 30, 2025
Škoda and FCB London have launched a bold feminist campaign for the Tour de France Femmes, transforming crude roadside graffiti into empowering illustrations. Collaborating with illustrators Cécile Dormeau and Erin Aniker, the project reimagines penis graffiti as feminist art to promote visibility for women’s cycling. The campaign, supported by PhD and Global Street Art, uses humour and activism to engage the Tour’s global audience.
FCB LondonPhDGlobal Street ArtŠkodaTour de France Femmes avec Zwiftadvertising