Zegna Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Zegna projects in press coverage.
News & interviews
- Debora Saveriano Built OUMA on Design for Music and Fashion
The Brand Identity · May 26, 2026 · Interview
The Brand Identity interviews Debora Saveriano, founder of London-based creative house OUMA, about her philosophy of co-creation and her focus on design for music and fashion. Saveriano discusses her transition from Heima Design to OUMA, her signature 'Sonic Portrait' process, and her approach to building meaningful identities for artists like Nadine El Roubi. The conversation explores how fashion precision and cultural storytelling shape OUMA’s creative direction.
OUMAHeima DesignZegnaNet-a-Porterbranding - Are we sleepwalking into an era of ultra-processed creativity?
Creative Boom · Mar 30, 2026
Creative Boom’s article by Tom May features Andy Harvey, founder and ECD of Communion, discussing the dangers of 'ultra-processed creativity'—a metaphor for the overuse of AI and mass-production mindsets in creative industries. Harvey argues that the industry must resist the push for speed and quantity, instead prioritizing originality, cultural depth, and meaningful creative value. The piece explores how independent studios like Communion can lead by example through human-centered, thoughtful design practices.
CommunionRosewoodEpheabranding - Lorenza Luti: The Force Behind Kartell's Global Success
Creative Boom · Jan 28, 2025
Creative Boom profiles Lorenza Luti, marketing and retail director of Kartell, exploring her leadership in evolving the Italian furniture brand through innovation, sustainability, and global collaborations. The article highlights Kartell’s partnership with Liberty London, its museum initiatives, and the family’s multigenerational commitment to Italian design. Luti’s story reflects the balance between heritage and modernity that defines Kartell’s global success.
KartellLiberty LondonKartellLiberty Londonproduct_design