The Brand Identity interviews Leeds-based studio Otto, founded by Teo Villacci and Liam Kay, about their journey from post-pandemic freelancing to creating high-profile campaigns for Olivia Dean and other clients. The duo discuss their process-driven approach that prioritises feeling and context over trends, their cross-industry adaptability, and their ambitions to grow while staying hands-on. The conversation highlights Otto’s resourcefulness, collaborative ethos, and commitment to authentic, cohesive design work across music, fashion, and wellness sectors.
