Warby Parker Transforms SoHo Store into Interactive Art GalleryIt's Nice That · Mar 26, 2025
Warby Parker has redesigned its flagship SoHo store on Greene Street into a gallery-like retail space featuring custom art installations by illustrators such as Geoff McFetridge and Andy Rementer. The project reflects the eyewear brand’s evolution toward immersive, art-driven retail experiences that merge storytelling, design, and community engagement. The redesign maintains the brand’s literary roots while positioning the store as a creative destination within New York’s cultural landscape.
Warby Parkerenvironmental
