Paul Belford on Ads: VW CorradoBP&O · Jul 26, 2022
Paul Belford reflects on the 1990 VW Corrado pre-launch campaign by BMP DDB, highlighting its inventive photographic approach and elegant typographic restraint. He contrasts the craft and conceptual clarity of this work with the perceived decline in modern car advertising. The article celebrates the collaboration between art director Mark Reddy, copywriter Richard Grisdale, and photographer Lester Bookbinder, emphasizing the campaign’s timeless visual impact.
BMP DDBVolkswagenadvertising
