Vodafone Design Cases
2 cases across 2 studios
News & interviews
- Designer Tabitha Swanson Discusses Upskilling Fatigue
It's Nice That · May 19, 2025
In this POV essay for It’s Nice That, creative director and SEEK/FIND founder Tabitha Swanson explores the growing sense of exhaustion among designers who feel pressured to constantly upskill in response to rapid technological change. Reflecting on her own career across UX, 3D, AR, VR, and AI, Swanson critiques the relentless pace of innovation and the toll it takes on creative craft and mental health. She questions whether the industry’s obsession with new tools and trends is sustainable or spiritually fulfilling.
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