1 case across 1 studio
The Brand Identity · May 11, 2020
Brooklyn-based studio Order designed a brand identity for New York float therapy spa Vessel Floats, inspired by buoyancy and the spa’s vertical interiors. The system uses minimal linework, uppercase typography, and patterns referencing Chladni’s vibration experiments to connect the concept of floating with scientific and architectural cues.
BP&O · May 11, 2020
BP&O features Order’s visual identity for Vessel Floats, a flotation and deprivation therapy spa in Brooklyn. The identity draws inspiration from the spa’s interior wood paneling, the experience of weightlessness, and Chladni vibration figures. Using Klim’s Untitled Sans, the logotype expands and contracts to evoke floating, connecting signage, print, and spatial design in a cohesive, sensory brand system.
