Lexus's Future: Sensory Interiors and Eco-Friendly InnovationsCreative Boom · Jan 6, 2025 · Interview
Creative Boom’s feature explores how Lexus is redefining luxury automotive design through sensorial interiors, sustainable materials, and human-centric innovation. Chief designer Sellene Lee discusses the evolution of CMF design at CALTY Design Research, while Heather Updegraff outlines Lexus’s broader brand vision and diversification beyond electric vehicles. The article highlights Lexus’s commitment to craftsmanship, sustainability, and emotional connection in design.
CALTY Design ResearchLexusToyota Motor Corporationproduct_design
