The article spotlights three femme-led music labels in Naarm—Animalia, Cirrus, and Night Shop—celebrating their influence on the city’s dance scene both sonically and visually. It highlights the founders’ creative direction, the designers behind their artwork, and the inclusive, experimental spirit driving these collectives. The piece underscores how these labels are reshaping Naarm’s club culture through design and community-building.
The Brand Identity interviews Pocca founder Zhihua Duan about launching the Shanghai-based studio after studying in Melbourne and developing a multicultural design approach. Duan discusses Pocca’s recent branding projects for international and local clients, their sustainable materials venture Circunow, and the challenges of bilingual typography in Chinese and English. The conversation explores how cultural context shapes design practice and the evolving creative scene in Shanghai.
