The Huntington Design Cases
1 case across 1 studio
News & interviews
- The Huntington by Base Design
BP&O · Jan 15, 2026
Base Design created a new brand identity for The Huntington, a century-old cultural institution in Southern California. The rebrand simplifies its name and visual system, introducing a refined 'H' monogram, typographic pairing of Moulin and Messina Sans, and a flexible color palette inspired by pigment and plant life. The project aims to unify the institution’s diverse offerings under a cohesive, contemporary identity while maintaining its heritage character.