The Brand Identity’s article ‘Sweet Dreams’ by Poppy Thaxter highlights seven hotel and hostel branding projects from studios around the world. The roundup showcases distinctive identities for hospitality spaces, ranging from minimalist to vintage aesthetics, emphasizing thoughtful design and atmosphere. Each featured project reflects how branding enhances the guest experience and the character of its location.
Studio8585 created a refined and community-driven identity for Copenhagen’s hybrid hospitality space The Audo. The design uses the Garibaldi typeface to balance warmth and structure, complemented by Benjamin Ewing’s artwork. The result is a serene, typographically-led system that reflects The Audo’s creative and collaborative ethos.
