OlssønBarbieri created a poetic, ecocentric brand identity for Norwegian organic orchard Tessas Eplegård, celebrating the ‘pests’ that sustain its ecosystem. The packaging system combines analogue illustration, sustainable materials, and a vibrant, ingredient-inspired palette. The project reframes organic farming through storytelling that values biodiversity and craft over industrial uniformity.
BP&O features Oslo-based studio Olssøn Barbieri’s branding and packaging for Tessas Eplegård, an organic apple farm in Hardanger, Norway. The identity combines contemporary minimalism with organic illustration and a witty conceptual approach that celebrates the farm’s ecological philosophy. The project includes naming, packaging, and storytelling that highlight the founders’ sustainable and science-informed approach to fruit growing.
