Tui Design Cases
2 cases across 1 studio
News & interviews
- Athletics expands Intuitive’s identity through the portal above the ‘i’
The Brand Identity · May 6, 2026
Athletics collaborated with Intuitive to expand the medical robotics company’s brand identity, centering on the symbolic ‘portal’ above the ‘i’ in its logo. The project evolved the visual system through motion behaviors, code-generated animations, and a flexible governance tool called Sesame. The refreshed identity balances technical precision with emotional storytelling, enabling global teams to create consistent, on-brand assets.
- Jobs: Senior Designer, Moniker, San Francisco
BP&O · Dec 23, 2025
BP&O announced a job listing for a Senior Designer position at Moniker, a San Francisco-based identity studio known for its work with major technology and cultural clients. The role focuses on developing scalable brand systems across digital and physical environments and is open to remote candidates with West Coast time overlap.