Sustana Design Cases
1 case across 1 studio
News & interviews
- New Logo & Branding for Sustana by Collins
BP&O · Oct 24, 2024
BP&O features Collins’ rebrand of Canadian paper mill Rolland into Sustana, repositioning it as a leader in 'clean materials' rather than traditional paper manufacturing. The project includes a new name, logo, custom typeface by Sharp Type, and motion identity that emphasize sustainability and innovation. While the article praises the clarity and design execution, it questions the renaming’s potential overemphasis on eco-branding.