The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.
Daisy ChainBadBrandCraftThe New York TimesOscars Groupbranding
