Logo & Branding for Sigma by Stockholm Design LabBP&O · Jul 3, 2025
BP&O features Stockholm Design Lab’s comprehensive rebrand for Japanese camera manufacturer Sigma. The new identity reintroduces the sigma symbol, pairs it with custom typefaces Sigma Sans and Sigma Serif, and integrates mascots by manga artist nerunodaisuki. The project spans packaging, spatial design, digital platforms, and campaign films, balancing Japanese craftsmanship with Scandinavian minimalism.
Stockholm Design LabSigmabranding
