Seoul Museum Of Art Design Cases

Designers behind the work

Designers and creative leads credited on Seoul Museum Of Art projects in press coverage.

News & interviews

• Leandro Erlich: Both Sides Now Catalogue by Studio fnt

  BP&O · Sep 16, 2020

  BP&O features Studio fnt’s design for the catalogue accompanying Leandro Erlich’s exhibition 'Both Sides Now' at the Seoul Museum of Art. The publication extends the exhibition’s themes of reflection and perception through material and print techniques like holographic foil and partial varnish. The design captures the artist’s exploration of illusion and the blurred boundaries between reality and perception.

  Studio fntSeoul Museum of Arteditorial
• Leandro Erlich: Both Sides Now by Studio fnt

  BP&O · May 13, 2020

  BP&O features Studio fnt’s visual identity for Leandro Erlich’s exhibition 'Both Sides Now' at the Seoul Museum of Art. The design draws inspiration from Erlich’s 'Shadow of the Pagoda' installation, using holographic foil, rippled typography, and reflective materials to express themes of perception, reflection, and transience. The identity extends across print and digital applications, maintaining visual continuity through bright colours and mirrored effects.

  Studio fntSeoul Museum of Artbranding
• Buk Seoul Museum of Art 2018 Season by Studio fnt

  BP&O · Jul 3, 2018

  BP&O features Studio fnt’s design for the Buk Seoul Museum of Art’s 2018 season programme guide. The work draws inspiration from the museum’s architecture and landscape, using geometric forms, photography, and fluorescent colors to express movement, interaction, and seasonality. Richard Baird praises the design’s conceptual depth and visual energy, linking it to the museum’s broader identity system.