Samsonite Design Cases
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News & interviews
- I’m not a robot: why showing your workings has never been more important
It's Nice That · Jan 12, 2026
Written by Poppy Thaxter for It’s Nice That’s Forward Thinking series, the article explores how transparency and behind-the-scenes storytelling have become essential in the creative industry amid the rise of AI-generated content. It highlights examples from brands like Apple, Coca-Cola, and Ffern, showing how audiences now value visible human effort and authenticity in design and branding.