Creative Boom’s 2025 Christmas advert roundup explores how major UK retailers and brands have balanced nostalgia, warmth, and realism in their festive campaigns. From Coca-Cola’s AI-enhanced heritage trucks to Asda’s live-action Grinch and Waitrose’s rom-com starring Keira Knightley, the ads reflect a generational shift toward sincerity and comfort. The piece highlights a year of cinematic storytelling and practical craft over digital excess.
WPP Open XVMLLucky GeneralsCoca-ColaMarks & Spenceradvertising
In this Creative Boom Insight article, Joseph Boyle, senior film editor and director at Wonderhatch, explores how brands can learn from cinema’s approach to storytelling, tone, and creative risk-taking. Drawing on examples from directors like Ridley Scott, David Lynch, and Spike Jonze, Boyle argues that brands should move beyond nostalgia and embrace cinematic world-building to create more emotionally resonant advertising.