Stas Design Cases
1 case across 1 studio
News & interviews
- Herbal Tea Brands Turned Counterculture into a Mainstream Market
BP&O · Jun 24, 2026
BP&O’s article by Lisa Cain explores how herbal tea brands evolved from counterculture roots into mainstream success, focusing on Herman-Scheer’s 2026 brand refresh for Stash Tea. The redesign reintroduces bold color and typography, reconnecting the brand with its original energy while appealing to modern, health-conscious consumers.
Herman-ScheerStash TeaCelestial Seasoningsbranding - Herman-Scheer's Stash Update Is Steeped In Flavor
· May 15, 2026
Los Angeles-based agency Herman-Scheer refreshed the packaging and identity for Portland tea brand Stash. The redesign highlights bold flavor and contemporary appeal, shifting focus from purely functional or natural cues to a more expressive, taste-driven identity.
Herman-ScheerStashbranding