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News & interviews

  • Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work

    The Brand Identity · Apr 24, 2023 · Interview

    The Brand Identity interviews Felicidad, a Chilean–Spanish creative studio founded by Piedad Rivadeneira, about their evolution, philosophy, and international expansion. Joined by Design Director Simón Sepúlveda, they discuss their approach to narrative-driven design, cultural influences, and standout projects across tech, culture, and gastronomy. The conversation highlights Felicidad’s emphasis on conceptual depth, collaboration, and maintaining joy in their creative practice.

    FelicidadSagmeister & WalshAppleMichelle Bachelet Presidential CampaignPre-Columbian Museum of Chilebranding