Designers and creative leads credited on S Group projects in press coverage.
The Brand Identity’s biweekly feature 'The Edit' spotlights five global design projects, including Daisy Chain’s dreamlike identity for The New York Times’ State of the Times 2025 conference. Other highlights include Bad’s vibrant restaurant branding for YOYO, BrandCraft’s academic identity for The University of Hong Kong, M — N Associates’ rebrand of fintech giant MoMo, and Studio Size’s motion-driven visuals for Solfeggio Obscuro. The roundup showcases diverse approaches to branding, motion, and typography across industries.
The Brand Identity’s 'The Edit' highlights five new design projects from studios around the world, including Brand Brothers’ rebrand for Tweag, Bright Bright Great’s identity for KIWI Arts Group, Slanted’s Los Angeles issue, Campbell Hay’s rebrand of International Quarter London, and papa tom’s identity for WOLLIN. Each project showcases distinct visual systems, from modular tech-inspired forms to playful material-driven branding.
BP&O features Studio Ongarato’s brand identity and campaign for One Wellington, a luxury property development in St Kilda, Melbourne. The project blends architecture, lifestyle, and local culture through diverse printed materials, photography, and illustration. The campaign’s central idea, ‘A life less ordinary,’ is expressed through a vibrant, multi-sensory presentation housed in a brightly coloured perspex box.