Royal Salute Design Cases

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News & interviews

  • "Jason Lyons Unveils Royal Salute's Lunar New Year Whisky Art"

    Creative Boom · Jan 29, 2025

    Creative Boom features illustrator Jason Lyon’s artwork for Royal Salute’s 2025 Lunar New Year Special Edition whisky packaging. Collaborating with Boundless Brand Design, Lyon created richly symbolic illustrations inspired by Asian mythology and his Chinese heritage. The project celebrates cultural connection through vibrant, detailed imagery across global editions, including a Taiwan-specific version.

    Boundless Brand DesignRoyal Salutepackaging