New Logo & Branding for ROM by Leo BurnettBP&O · Mar 25, 2025
BP&O reviews Leo Burnett’s rebrand for the Royal Ontario Museum, which uses a custom variable typeface developed with Colophon to express the museum’s vast archive and mission to connect past and present. The identity employs flexible typography, imagery, and supergraphics to modernize the institution’s appeal and reach younger, more diverse audiences.
