Route Design Cases
1 case across 1 studio
News & interviews
- How Do You Brand a Living Ecosystem? Brazil’s New Amazon Identity Offers an Answer.
PRINT Magazine’s article by Deb Aldrich explores FutureBrand São Paulo’s new brand identity for Brazil’s Legal Amazon, developed with RAI and Embratur. The project transforms the Amazon’s geography into a living visual system, using river coordinates to form the wordmark and involving local artists and filmmakers. The identity extends beyond tourism, serving as both cultural representation and economic infrastructure through the 'Feito de Amazônia' seal.
FutureBrand São PauloMarahuRAI (Integrated Amazon Routes)Embratur (Brazilian Agency for International Tourism Promotion)branding