Creative Boom’s article by Tom May explores why Irish Design Week 2025 represented a pivotal moment for Ireland’s creative sector. The event showcased international collaboration, design policy integration, and sustainability initiatives across the country. It highlighted Ireland’s growing influence in global design networks and its commitment to inclusive, distributed creative practice.
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Creative Boom profiles London-based studio YeahNice, founded in 2023, which champions a lean, no-faff approach to branding and design. Strategy Director Matt Huckle discusses the studio’s challenger mindset, collaborative structure, and commitment to creativity and kindness. The article highlights projects for HeySavi and Female Founders Rise, as well as the team’s philosophy of balancing speed, craft, and authenticity in an AI-driven era.
Creative Boom features Unfound's new identity for 81 Colmore Row, a Birmingham workspace developed by Kinrise. The branding draws on the city's craft heritage and the building’s silversmith and banking past, using a custom coin illustration and refined serif typography to balance history with modernity. The project aims to position Birmingham as a confident, creative hub while celebrating its industrious roots.
