Primark Design Cases
Designers behind the work
Designers and creative leads credited on Primark projects in press coverage.
Designers and creative leads credited on Primark projects in press coverage.
Primark’s new summer campaign, 'The Get Away', created by VCCP and directed by Tom Green through Stink Films, channels the glamour of Bond-era heist movies to promote affordable luxury. The film and photography, managed by Girl&Bear with social support from Social Chain, showcase chic summer looks in a playful, cinematic style. The campaign celebrates Primark’s accessible fashion with a self-aware, humorous tone.
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
Creative Boom’s 2025 roundup highlights 20 illustrators from around the world who are shaping the industry through distinctive styles and cultural storytelling. The article, written by Tom May, celebrates artists like Jean Jullien, Christoph Niemann, and Lauren Hom for their innovation and resilience amid challenges such as AI disruption. It showcases a global mix of talent using illustration to address social issues and celebrate diversity.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
