1 case across 1 studio
· May 1, 2026
UnderConsideration’s Brand New briefly notes a new logo and identity for the Premier Jumping League, designed by NOT Wieden+Kennedy. The project introduces a proprietary type and italic wordmark for the sports organization. The article is a short 'Noted' entry without extended commentary or visuals.
· Apr 3, 2026
The article spotlights Wow Creative Design (Shenzhen) Co., LTD’s packaging for Longping Oil Noodles, which merges cultural storytelling with modern editorial aesthetics. The design features a sculptural triangular box, golden yellow palette, and dragon illustration that connects to the brand’s imperial heritage. Eco-friendly materials and narrative-driven visuals make the packaging stand out in the noodle category.
The Brand Identity · Jun 11, 2024 · Interview
The Brand Identity interviews EightySeven founder Maxwell Billings about the studio’s fifth-anniversary rebrand, centered around a simple ‘spark’ symbol that embodies their creative energy and minimalist philosophy. The remote-first studio, operating across NYC, Miami, and Chicago, used its proprietary (87)BrandFusion process to refine its identity and reaffirm its purpose. The conversation explores their evolution, team dynamics, and lessons learned from past client collaborations.
