New Branding for Phoenix Organics by Marx DesignBP&O · Sep 4, 2025
BP&O features Marx Design’s rebrand of Phoenix Organics, a New Zealand beverage brand that had lost its visual coherence over decades. The project unifies the soda and juice ranges through a simplified geometric palm tree logo, bold typography, and color-coded packaging. The refreshed identity balances heritage and modernity, aiming to restore Phoenix’s status as a beloved local icon.
Marx DesignPhoenix Organicsbranding
