Philadelphia Museum Of Art Design Cases

Designers behind the work

Designers and creative leads credited on Philadelphia Museum Of Art projects in press coverage.

News & interviews

• New Branding for Philadelphia Art Museum by Gretel

  BP&O · Oct 21, 2025

  BP&O’s Emily Gosling reviews Gretel’s new identity for the Philadelphia Museum of Art, which reimagines institutional branding through a multi-typeface system and city-inspired design language. The project includes a custom typeface, Fairmount Serif, developed with Ryan Bugden, and revives the museum’s historic Griffin emblem. The rebrand positions the museum as open, inclusive, and deeply connected to Philadelphia’s cultural fabric.

  GretelPhiladelphia Museum of Artbranding