Pernod Ricard Design Cases
1 case across 1 studio
News & interviews
- Human Marks Decade of Strategy-First Design Beyond Machine-Made Work
The Brand Identity · Jul 1, 2026 · Interview
The Brand Identity interviews Alejandro Flores, founder of Mexico City-based studio Human, as it celebrates ten years of strategy-first design. Flores discusses the studio’s origins in finance, its human-centered philosophy, and how its analytical yet emotional approach has shaped global work for clients like Formula 1, the NBA, Marriott, and Pernod Ricard. The conversation explores how Mexican culture, strategic rigor, and empathy define Human’s creative process in an era increasingly influenced by AI.
HumanFormula 1NBAbranding - Pernod Ricard's 2024 Illustrators Explore Global Drinking Cultures
It's Nice That · Nov 13, 2024
The article highlights Pernod Ricard’s 2024 illustrators in residence program, featuring artists Mathilde Leroy, Thomas Trichet, and Salomé Perez. Each artist explored the brand’s culture of conviviality through illustrated works inspired by India, Mexico, and France. The residency, in collaboration with École des Arts Décoratifs, celebrates global craftsmanship and the social rituals of sharing a drink.
École des Arts DécoratifsPernod Ricardillustration