The Brand Identity features Amsterdam-based designer Sylvan Hillebrand’s rebrand of Paradiso’s long-running hip-hop night Bassline into Tones, a multi-genre music platform. The new identity uses a morphing logo, modular sticker system, and textured digital aesthetic to reflect genre fluidity and tactile familiarity. Hillebrand’s design balances flexibility and consistency, enabling Paradiso’s team to maintain the brand’s visual integrity across digital and physical touchpoints.
